Daria Erkina is a multi-disciplinary strategic brand creative with a passion for working with mission-driven brands on visually fun and effective brand marketing campaigns.
UNDERSTOOD.ORG:
Brand Strategy & Campaign Execution
A brand expansion for a non-profit dedicated to serving 70 million Americans with learning differences like ADHD and dyslexia.
PURACY: Design Strategy
A nature-loving line of detergents breaks out onto store shelves with a product redesign.
OREO:
Redesign & Social Campaign
Reimagining the look of a classic cookie in the digital age and an ~award-winning~ Halloween mini-campaign on social!
GOOGLE: Alphabet launch campaign (Social)
When Google was relaunching their brand as Alphabet, they brought me on board to help promoting some fresh new features in the brand catalog.
BMW: Film
For Int’l Women’s Month, we partnered with BMW, Aurora Stauss and a crew of award-winning female creators to tell the story of a young woman's unusual path.
Personal Creative Projects: Film
Check out some film projects I created for fun and learning - I would love to do more film projects in the future so reach out definitely if you want to collab :)
The ONE Club:
Illustration Design
A series of posters with illustrator Ariel Davis for the One Club student competition.
Utility Design: Stamps
A commemorative stamp design to celebrate the 20th anniversary since the fall of the USSR.
Student Competition: 2012 Cannes Lions
See what I was up to when I was a student :)