Daria Erkina is a multi-disciplinary and strategic brand Creative Director with a passion for working with ✨mission-driven brands✨ on fun, meaningful and effective marketing campaigns.
ADHD Unstuck:
Product Launch & Campaign
Did you know that 93% of women with ADHD struggle to regulate their mood? That’s why ADHD Unstuck - a completely free webtool - was created by Understood.org to help interrupt ADHD-related mood spirals in just 10 minutes. The campaign (launched in Jan 2026) involved establishing the look of the webtool itself and the digital & social campaign elements surrounding the launch.
UNDERSTOOD.ORG:
Brand Strategy & Campaign Execution
A brand expansion for a non-profit dedicated to serving 70 million Americans with learning differences like ADHD and dyslexia.
PURACY: Design Strategy
A nature-loving line of detergents breaks out onto store shelves with a product redesign.
OREO:
Redesign & Social Campaign
Reimagining the look of a classic cookie in the digital age and an ~award-winning~ Halloween mini-campaign on social!
GOOGLE: Alphabet launch campaign (Social)
When Google was relaunching their brand as Alphabet, they brought me on board to help promoting some fresh new features in the brand catalog.
BMW: Film
We partnered with BMW for Women’s Month (March) to feature Aurora Stauss and a crew of award-winning female creators and tell the story of a young woman's unusual path.
Personal Creative Projects: Film
Check out some film projects I created for fun and learning - I would love to do more film projects in the future so reach out definitely if you want to collab :)
The ONE Club:
Illustration Design
A series of posters with illustrator Ariel Davis for the One Club student competition.
Utility Design: Stamps
A commemorative stamp design to celebrate the 20th anniversary since the fall of the USSR.
Student Competition: 2012 Cannes Lions
See what I was up to when I was a student :)